"The Trucker" For Levi's

"The Trucker" For Levi's

IMPRINT PROJECTS, LEVI'S
OCTOBER  2017

THE POCKET ZINE CELEBRATES THE 50TH ANNIVERSARY OF LEVI’S TYPE III TRUCKER JACKET, ONE OF THE MOST ICONIC PIECES OF AMERICAN STYLE. THE ZINE IS 5X3 INCHES AND FITS SNUGGLY INSIDE THE BREAST POCKET OF THE JACKET. IT PRESERVES THE SUCCESS AND INTERNATIONAL INFLUENCE OF THE LEVI’S 50TH ANNIVERSARY TRUCKER SOCIAL MEDIA CAMPAIGN, WHICH SHOWCASED AN INTERNATIONAL COLLECTION OF MUSICAL ARTISTS.

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LEVI'S INSTAGRAM POSTS FROM THE SOCIAL MEDIA CAMPAIGN CELEBRATING THE 50TH ANNIVERSARY OF THE TRUCKER JACKET.

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Portfolio

INXX SS19 NYFW PresentationProject type

adidas GLXY-HV3Project type

Album ArtProject type

A$AP Rocky Skate PartyProject type

Museum of ElsewhereProject type

adidas Nite Jogger WorkshopProject type

Audio MemoryProject type

Emergency Identity KitProject type

Children's Art Event InvitationProject type

Pocket Zine for Levi'sProject type

Gallery MaterialsProject type

Christie's Art AdvertisingProject type

MARCELLA ROSE Ⓒ 2020