Matte Projects, adidas
November 2018

Rockets player James Harden released his third adidas shoe collection, Harden Vol. 3, with a custom fan experience on game day in Houston. The brand activation was designed around the collection's outerspace concept— taking fans on an abstract journey to an unconventional dimernsion inspired by James' otherwordly skill on the court.

I assisted the creative director in designing the immersive experience from concept and art direction mood boards to lighting design and detailed built elements. I also designed a majority of the print materials and the mechanicals for all environmental pieces.

Matte Projects, adidas
November 2018

Rockets player James Harden released his third adidas shoe collection, Harden Vol. 3, with a custom fan experience on game day in Houston. The brand activation was designed around the collection's outerspace concept—taking fans on an abstract journey to an unconventional dimension inspired by James' otherwordly skill on the court.

I assisted the creative director in designing the immersive experience from concept and art direction mood boards to lighting design and detailed built elements. I also designed a majority of the print materials and the mechanicals for all environmental pieces.

Matte Projects, adidas
November 2018

Rockets player James Harden released his third adidas shoe collection, Harden Vol. 3, with a custom fan experience on game day in Houston. The brand activation was designed around the collection's outerspace concept— taking fans on an abstract journey to an unconventional dimernsion inspired by James' otherwordly skill on the court.

I assisted the creative director in designing the immersive experience from concept and art direction mood boards to lighting design and detailed built elements. I also designed a majority of the print materials and the mechanicals for all environmental pieces.

Matte Projects, adidas
November 2018

Rockets player James Harden released his third adidas shoe collection, Harden Vol. 3, with a custom fan experience on game day in Houston. The brand activation was designed around the collection's outerspace concept— taking fans on an abstract journey to an unconventional dimernsion inspired by James' otherwordly skill on the court.

I assisted the creative director in designing the immersive experience from concept and art direction mood boards to lighting design and detailed built elements. I also designed a majority of the print materials and the mechanicals for all environmental pieces.