Adidas GLXY-HV3

ADIDAS, MATTE PROJECTS
NOVEMBER 2018

ROCKETS PLAYER JAMES HARDEN RELEASED HIS THIRD ADIDAS SHOE COLLECTION, HARDEN VOL. 3, WITH A CUSTOM FAN EXPERIENCE ON GAME DAY IN HOUSTON. THE BRAND ACTIVATION, DESIGNED AROUND THE COLLECTION’S OUTERSPACE CONCEPT, FEATURED AN ABSTRACT JOURNEY TO AN UNCONVENTIONAL DIMENSION INSPIRED BY JAMES’ OTHERWORLDLY SKILLS ON THE COURT. I ASSISTED THE CD CREATING THE IMMERSIVE EXPERIENCE’S VISUAL NARRATIVE, ART DIRECTION, LIGHTING, AND DETAILED BUILT ELEMENTS. I ALSO DESIGNED A MAJORITY OF PRINT MATERIALS AND THE MECHANICALS FOR ALL ENVIRONMENTAL PIECES.

MARCELLA ROSE Ⓒ 2020