"The Trucker" For Levi's

"The Trucker" For Levi's

IMPRINT PROJECTS, LEVI'S
OCTOBER  2017

THE POCKET ZINE CELEBRATES THE 50TH ANNIVERSARY OF LEVI’S TYPE III TRUCKER JACKET, ONE OF THE MOST ICONIC PIECES OF AMERICAN STYLE. THE ZINE IS 5X3 INCHES AND FITS SNUGGLY INSIDE THE BREAST POCKET OF THE JACKET. IT PRESERVES THE SUCCESS AND INTERNATIONAL INFLUENCE OF THE LEVI’S 50TH ANNIVERSARY TRUCKER SOCIAL MEDIA CAMPAIGN, WHICH SHOWCASED AN INTERNATIONAL COLLECTION OF MUSICAL ARTISTS.

_MG_7841-2
_MG_7869-2
_MG_7858-2
_MG_0008
_MG_7874-2-2
_MG_7924-2
_MG_7946-2
_MG_7915-2
_MG_7972-2
_MG_7981-2
_MG_7987-2
Screen Shot 2018-02-24 at 2.35.48 PM
Screen Shot 2018-02-24 at 2.36.31 PM
Screen Shot 2018-02-24 at 2.37.23 PM

LEVI'S INSTAGRAM POSTS FROM THE SOCIAL MEDIA CAMPAIGN CELEBRATING THE 50TH ANNIVERSARY OF THE TRUCKER JACKET.

_MG_7847-2

More Projects

adidas Nite Jogger WorkshopProject type

adidas GLXY-HV3 Sneaker Drop ExperienceProject type

Christie's Art AdvertisingProject type

Christie's Gallery GraphicsProject type

INXX Presentation at NYFWProject type

A$AP Rocky Harlem Skate PartyProject type

Christie's Children's Art Event InvitationProject type

"Cheshire" Album ArtProject type

Marcella Hassan Ⓒ 2026