A$AP Rocky Skate Party

AWGE, UNDER ARMOUR, MATTE PROJECTS
SEPTEMBER 2018

UNDER ARMOUR COLLABORATED WITH AWGE (A$AP ROCKY'S CREATIVE AGENCY) IN 2018 TO RELEASE ROCKY'S FIRST SNEAKER, AN EXCLUSIVE A SKATE SHOE. THE SHOE WAS RELEASED TO THE PUBLIC AT AN EVENT IN WEST HARLEM FEATURING A MULTI-FLOOR EXPERIENCE WITH PRO-SKATING, RETAIL, AND A LATE NIGHT RAVE. AFTER MATTE PROJECTS HAD COMPLETED ART DIRECTION AND EXPERIENCE DESIGN  FOR THE EVENT, I DESIGNED SHATTERED GLASS VECTOR ART TO BE SCALED OVER 900 SQ. FT. OF WINDOW PANELS ON THE FIRST FLOOR OF THE HARLEM WAREHOUSE.

Marcella Hassan Ⓒ 2026