adidas Nite Jogger Boutique Workshop

Matte Projects, adidas
November 2018

adidas held a Nite Jogger Boutique Workshop in LA for key clients. I develop the experiential creative deck in collaboration with the adidas team. I assisted designing all of the event's branded elements, which included: digital invitations, dinner menus, placecards, environmental graphics and posters, and small guest gifts (notebooks and  external hardrives). I also led print production of all environmental and print graphics, along with layout plans and detailed installation instructions.

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Screen Shot 2020-05-11 at 5.30.50 PM 2
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Click right to view layout plan options

Click right to view layout plan options

Click right to view layout plan options

Marcella Hassan Ⓒ 2026